Andre Tan’s Ukrainian streetwear label RDNT introduces the Share Happiness campaign to help Ukrainian youth affected by the war. RDNT was created during the Ukrainian war and conveys ideas of independence, distinctiveness, free expression, and a love of life.
“Radiant, radiant with delight, is what RDNT stands for. The label serves as a protection against evil, grief, and rage for individuals who care about the environment, innovation, and pleasant life. It’s a haven “Andre adds.
The core philosophy of this emerging brand is to be present at the moment, cherish life, and be truly happy on the inside. The aura colour chart inspired the colour pallet, which includes yellow, blue, green, pink, and purple. The print in the first RDNT drop is a representation of water, which is the most vital element in life.
Unisex hoodies and jackets, colourful cycle shorts and crop tops, T-shirts, flamboyant bodysuits with accent cuts, and deconstructed jeans are all available. The majority of the garments include RDNT signature cuts that resemble a grin or a heart.
The brand’s new Share Happiness campaign is inspiring the fashion industry since the team contributes the same amount as the price of each t-shirt to Ukrainian children. According to UN estimates, the full-fledged Russian invasion displaced 13 million Ukrainians, including students, young people, and children.
Andre expands, “RDNT was established to be a symbol of light. We are concerned about our country’s future as a responsible brand: creative youth and their mental health. As a result, we decided to start a Share Happiness project in their honour. We are here for the youth and want them to live their lives joyously, free of limitations and anxieties.”
The organization intends to open a production plant in Ukraine that will use renewable solar energy in the future. In the interview below with Andre, we get to know this brand…
What inspired the brand’s ideologies?
When I was in meditation, the brand concept came to me, and I realised that the world needed RDNT and its philosophy. Our job is to transform people’s perceptions, to be present in the moment, and to cherish every second. People that wear RDNT apparel are taught to look inside themselves rather than outward.
Have you always desired to create clothes? How did this desire develop?
Yes, this has always been my ambition. I liked everything about fashion; I performed handicrafts, drew the first models, and even sewed, and I aspired to work in the fashion sector. I never considered if I wanted to be a fashion designer. I was constantly aware of that.
What would you say about your typical clientele?
Our customer is an adventurer who is always looking for new things in life and feels that self-development is the key to living a rich and fulfilling life. This individual wishes to be content. RDNT is aimed towards the younger generation, although not in the literal sense. I know 20-year-olds who feel 40, and 60-year-olds who are vibrant and alive. As a result, RDNT is for people who think young.
What are the next moves for RDNT, and what should we keep a close eye on?
We will locate our manufacturing in facilities that do not hurt the environment, namely factories that use solar panels. Unfortunately, the conflict in Ukraine forced these plans to be postponed. Long-term goals are difficult to establish, but we initiate social activities and provide financial assistance to Ukraine. There are many exciting things coming, regardless of how tough they may be to put into action.