Isabel LaRosa, an emerging dark pop artist, quickly follows the release of her audio-visual project with the release of her new track “HEARTBEAT.” This instalment is a seductive club-inspired ode to secret obsessions, depicting the severity of how deep a fixation can run – and the lengths one may go to conceal those feelings.
LaRosa’s youth was spent trying to create her own enjoyment, as she rose as a voice to represent people who did not grow up in the rush and bustle of large cities. Discovering the talents of modern ‘visual pop’ icons like Melanie Martinez and Billie Eilish, LaRosa was particularly impressed by their ability to combine expansive, cinematic music videos with left-field pop sounds – a stark contrast to the Latin music and Van Halen her Cuban mother was a big fan of, as well as the jazz LaRosa grew up singing through her jazz musician father.
LaRosa, who now divides her time between Brooklyn and Annapolis, MD, has established herself as a multi-faceted powerhouse by co-writing all of Ari Abdul’s songs so far, including her viral smash “BABYDOLL.” Recognizing the young artist’s rise as a leader among a new wave of talent in Brooklyn’s buzzy alt-pop scene.
The dramatic and addictive music for “HEARTBEAT” helps capture a romanticised version of infatuation and how that emotion may fully control one’s mind, with dark, stormy synthesisers and LaRosa’s distinctive haunting vocals.
Speaking about “HEARTBEAT” Isabel LaRosa says “HEARTBEAT” was fully created and produced by my brother and I over the span of a few days, with the intent of strongly capturing the feeling of obsession with a person that may or may not feel the same way about you. We wanted the song to expose the way that strong emotions towards someone can consume your daily life and when left unsaid, those feelings can turn into resentment and anger. When writing “HEARTBEAT,” we wanted to vary the subject matter to something more intense but at the same time keep the vulnerable undertone that we’ve all felt at one point or another.”
Already on her way to dominating the internet world, LaRosa’s music career is likely to make strides in the next years as her popularity and industry buzz expand with each new release.