Japanese-British womenswear brand Ju-nna, debuted their AW24 collection at London Fashion Week. The line merges workwear and streetwear, influenced by photography depicting the busy metropolitan streets of Tokyo, where drunk and disheveled workers relieve themselves of their 9-5 worries. So it felt fitting for the show to be held on a dark Sunday evening, just off London’s busy Shoreditch High Street.
Inside Fashion Scout the catwalk began, models oozing with a playful and egdy attitude that served to echo each individual garment worn. Though the collection uses only a limited palette, of blacks, whites and greys, this show was anything but monotonous. Materials ranged from Ju-nna’s signature Shibori-dyed textiles, to stiff white shirts and a grey suit, that was chopped into a striking asymmetrical mini. The designer deconstructs the superficial facade of professionalism as models stagger and stumble along the catwalk.
Ju-nna’s AW offering juxtaposes typically gendered items; larger than life blazers scrape beyond model’s shoulders. Draping to pay homage to the relaxed rebels that inspire the series, wooden coats and shining metal tie pins are donned. The variety of textures create and explore a specific window of office work aesthetics, dramatised and expressed with props, ironically recognisable for an East London audience; loosely gripped clipboards and mobile phones, empty coffee cups, crumpled papers and lunch bags, left untouched.
Jun presented an elevated, interesting and relatable exploration of the shackles of modern working life. The masks we wear to deal with the day to day pressures, and the true identities that live within. As Londoners search for inspiration rolling through to Autumn/Winter, this collection inspired by city streets couldn’t be more mesmerising.
Hair Direction: Masashi Konno
Makeup Direction: Laisum Fung
Styling: Myles Manfield
Jewlery: Karthur Builds
Art Direction: Edie Flanagan
Sound Design: Xavier LaCroix