This photoshoot is a love letter to Japanese culture, fusing the rebellious spirit of the Kawaii Punk subculture with the romantic
softness of traditional Japanese art. Brushstroke textures lend an old-world, painted feel softening the neon hues and bold graphics to give an almost dreamlike feel.
Each image captures a moment where Japan’s cultural past meets its dynamic present, as if caught between Ukiyo-e inspired fluidity and the energetic pulse of modern street fashion. Animated motifs inspired by iconic Japanese anime appear throughout, honouring the profound impact of Japanese art on Western culture.
While this shoot draws from only a few specific areas ofJapanese artistry, it celebrates the diversity of Japanese creative expression. Through this blend of old and new, it aims to capture Japan’s artistic legacy paying homage to its vibrant pop culture and the lasting beauty of its traditional art forms.
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CREDITS:
Photography + Creative director + Set designer: Lily Lytton
Stylist + Creative Director: Callum Smith
Styling assistant: Kalani
Set design: Matthew Lawrence & Lily Lytton
Set assistant: Ayesha
Models: Effy, Lydia Marcy & Callum Smith
Make up: Kanako
Hair styling: María Pélo
Nails: Da House Of Phalanges
Studio: DCC Studios
WARDROBE CREDITS: