Ready to dive into Masha Popova’s latest drop? Brace yourselves for GLI$TEN – her autumn/winter 2024 collection took us back to 2010 yesterday morning, the era that shaped her teenage years.
Forget what you think you know about animal prints and bling-bling accessories cause Masha’s flipping the script. It’s all about subverting those early Noughties trends and giving them a fresh, attitude-packed spin. Picture dishevelled UGG boots and maximalist jewellery with a touch of rebellion.
Masha got real with us, drawing inspiration from the grind of indie brands hustling in their early days. Think dressing celebs, wild parties, and crashing in a garage. She’s peeled back the layers of flashy style to reveal the gritty reality underneath, with paparazzi shots and cult classics like Skins and The Bling Ring setting the mood for this collection.
Diving a little deeper into the fabrics, Masha didn’t hold back on the experimentation this season, with AW24’s jerseys getting the same treatment as her signature washed denim. Messy and matted faux-fur textures take on a whole new life with pendants and spiky chains edging the collection and its cliché, but iconic, dash of old-school glam into cool.
Remember those chunky plastic beads from back in the day? Well, they’re back, but bigger and bolder. You’ll find them splashed across sweatshirts and tees, giving a nod to the Y2K10 celebs we all looked up to.
As for the fits, think slouchy silhouettes inspired by draped scarves and hooded tracksuits, and don’t be surprised if you catch a glimpse of ZHILYOVA’s neon lingerie peeking out.
This collection follows Masha’s monster truck-themed drop from last season, proving she’s all about switching lanes. Get ready to soak up the nostalgia with a raw, unfiltered twist for AW24 (GLI$TEN is where it’s at).