If there’s one brand we’ll back with our full chest, it’s Named Collective. Reppin’ their designs at festivals worldwide this summer, from wibbling to Gottwood’s lineup of underground DJs in Wales whilst wearing their Red Thorn Rhinestone hoodie to grooving backstage in their new Blade Camo Velour collection at Barcelona’s Brunch Electronik festival, so when their drippy debut jewellery collection consisting of nine new, godly chains dropped onto the website yesterday, it’s safe to say we were GAGGING.
Each piece, crafted with premium solid stainless steel, has its own alternative design with everything from pierced lips to chunky engraved hearts and safety pins, not forgetting the gothic ‘Named’ logo necklace that gives Chrome Hearts (and its elitist price tags) a run for their money. Speaking of, prices range from a reasonable £49 to £55 and as far as investment pieces go, the chains are all 100% tarnish-free, sweat, water and heat resistant (so you can even rep ’em in this sticky summer heat).
To celebrate the brand’s first-ever drop, Named will be serving up free limited edition ice-creams in London on a currently undisclosed date, so keep your eyes on their socials cause these cones will come with the chance to win one of their chains or hoodies.
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