LFW SS25 | Natasha Zinko is Plastic, Patriarchy, De-commodifying Curves

Natasha Zinko’s SS25 collection cuts through the noise like a scalpal, with a sharp and satirical take on society’s obsession with plastic. Not here to preach, judge or celebrate, the latest procession of looks to come down Zinko’s catwalk was less about shock value and more about holding up a mirror to our fascination with body modification.

From the opening look, Natasha throws subtlety out the window. Designs with “INSERT TITS HERE” plastered across the front like a surgeon’s instruction manual and 3D-printed implants peeking out of tiny bra tops set the tone for SS25 and the pressures people face to “fix” what was frankly, never broken

A clinical vibe runs through the collection with reimagined nurse uniforms and patient gowns, but these aren’t your average scrubs, Zinko transforms the sterile into something oddly seductive, with open-back gowns and elongated straps, blurring the line between beauty and objectification. These pieces speak to the unsettling blend of power and powerlessness that comes with body modification—where the desire to take control of one’s appearance collides with a societal machine that profits from our insecurities.

Zinko doesn’t stop at the chest—her take on Brazilian Butt Lifts (BBLs) is a cheeky commentary on the commodification of curves, instead of traditional pockets, low-rise denim skirts and jeans are embellished with 3D-printed buttocks poking out, The use of BBLs as a visual replacement for functionality—the missing pockets—points to the absurdity of the trend, particularly pushed on women, to conform to exaggerated, hyper-curated ideals.

A stylish smackdown of the forces that keep telling us we’re not enough as we are, Zinko doesn’t shy away from the fact that our fixation on augmentation didn’t appear out of thin air; it’s been spoon-fed to us by a patriarchal culture that profits off the insecurities it helps create. Stepping in to unravel the nonsense of a world where body standards are dictated by fleeting trends and the promise of “perfection” is sold in surgeon’s offices, Zinko’s nod to the male and non-binary experience isn’t overlooked either, with androgynous cuts and men’s boxer shorts winking to the increasing pressures placed on society as a whole to succumb to silicone.

There’s a darker, playful edge to the rest of the collection, where twisted tracksuits and distorted denim look like they’ve gone through one too many surgical rounds. Extra sleeves, warped seams, and misaligned fabrics feel like fashion’s version of “botched” procedures or the unpredictability of transformation. These pieces don’t scream “flawless”, and that’s the point, Zinko’s chaos reflects the way society pressures us to keep chasing after an ever-shifting goalpost of beauty, often leaving us feeling more disconnected from ourselves than before.

With her signature devilish touch, Zinko gives us fashion that’s fun, fearless, and, most importantly, unafraid to question the world we live in—one stitch at a time. SS25 isn’t designed to glamorize plastic surgery or shame those who choose it. Instead, she’s calling out the capitalist machine that fuels all our insecurities. It’s a collection that’s equal parts biting, bold, and unapologetically playful—because if the world’s going to push perfection, Zinko’s going to push right back.

Check out Natasha Zinko’s previous collection here.