If you haven’t heard us raving about Named Collective yet, then listen tf up! On Saturday, they set up a physical pop-up shop in Fitzrovia, named The I <3 Named market for one day only. The brand, known for attention-grabbing pieces from bikinis, and baby tees to full-blown track suits are immediately recognisable by their diamanté designs and striking graphics (which are typically exclusively via online drops that sell out RAPIDLY) took to Charlotte Street offering limited-edition items only available at the pop up including unreleased I <3 Named merch and other goodies up for grabs.
Everyone from avid Named collectors and passers by looking to upgrade their wardrobe filtered in and out of the event with shelves slowly emptying as they were offered the opportunity to snag rare items that embody the raw spirit of urban culture and creativity embedded within the brand’s roots. With inclusivity is at the heart of Named Collective’s mission, they pride themselves on being gender-neutral and size-inclusive, making sure that their pieces are accessible to everyone. We hope to see more of these pop-ups in the future but until then, here’s a few snapshots from the event…
