Picture this: inflatable sculptures you could rock as part of your fit showcased in a live installation that was off-the-charts creative.
The concept? A mix between an underwater alien paradise and abandoned power plant, walking through the door to On|Off x Jack Irving’s London Fashion Week space felt like stepping onto the other side of an unexpected wormhole and into a world where the water and electromagnetic energy collide, the perfect breeding ground for some hybrid alien creatures…
The atmosphere? Something straight out of a futuristic sci-fi flick, a trippy mix of atomic energy, water power, and the alien creations it forms, or if we’re bringing it back to reality, Jack Irving’s AW24 collection and a bunch of drippy fashion people in the basement of Spitalfields Market E1.
The collection? Rotating models on platforms showing off inflated creations (one of which was moving, pre the tentacle pic above) in shades of aqua and an AI-generated creature chilling in a hologram wall.
Photography by – Tahjana Mccoy