Multi-platinum DJ and world-renowned producer DJ Snake teams up with WE ARE FROM LA, the Grammy Award-winning team behind Pharrell’s ‘Happy’, for his latest track ‘West Side Story’s official video clip.
The irresistibly funky ‘West Side Story’ is already proving to be festival gold – combines a propulsive groove, deep, syrupy bass and neon-glowing synth keys with wailing chords, sweet vocoder harmonies and feel-good message. A behemoth slice of retro-modern funk for letting loose, showcasing DJ Snake’s ever-expanding sonic palette.
As addictive and memorable as the song itself, the official ‘West Side Story’ video is slick, youthful and fun. From the hands of WE ARE FROM LA, the groundbreaking team who scooped a Grammy for Pharrell’s 24 hr ‘Happy’ video, the visual is a brilliantly realized interpretation of the uniting power of DJ Snake’s music via the medium of dance as characters blend and interchange to the rhythm. A stylish and clever homage to fluidity both in race and gender, the clip is one to watch on repeat.
DJ Snake says: “I want my music to connect people from all over the world. To unite very different human beings through it. That’s exactly what I wanted to showcase in the music video. My music is about blending genres, blending cultures, so the idea we came up with for the music video with WE ARE FROM LA was to blend people somehow!”