Punk motifs, of bright red reworked leather and brass buckles, are mixed in with more identifiable JENN LEE elements, for this seasons AW22 collection. As seen in previous collections from the designer, multifunctional zips and statement berets, appear along new additions as heart-shaped buttons and zips work alongside light weight jersey fabrics, offer a fitted silhouette to frame and celebrate the artistry that is the female figure.
This season, we see Jenn Lee repurpose leather garments, dismantling jackets and repurposing the fabrics into new innovative designs of the distinctive Jenn Lee bodice and dresses. Kiwi Lee, I Hua Wu, and Nikki Hsieh are three Taiwanese female artists helping to promote the FW22 collection. JENN LEE has given these women the freedom to represent the collection in just about any way they see fit in effort to enhance and spotlight the JENN LEE woman’s unwavering enthusiasm and confidence. Whatever dimension JENN LEE resides in, her brand’s primary aim to encourage forceful femininity remains unchanged.
The award-winning production studio Renovatio Pictures created a fresh and exciting digital presentation in the form of a VR game treasure hunt treasure for JENN LEE FW22. The AW22 treasure hunt uses Unreal Engine* to provide an immersive first-person perspective, giving the gamer an ultra-realistic experience. The game blends reality with JENN LEE’s virtual world, real models don tangible clothing, allowing users experience a real life body and a look into the physical while also allowing them to escape into a fantasy realm. Players had to acquire three “Love Buttons” in a limited time frame while immersed in the virtual environment to uncover the standout looks from the new JENN LEE FW22 collection. Jenn Lee is another designer to add to the roster of creatives crafting a digital fashion future.