Sustainability is the new in-demand buzzword, but it comes with strings attached, especially in the bedroom. As we navigate through a new eco era, we’re second-guessing our shopping, everyday habits and are calling companies that don’t comply to account. In an ever-changing landscape of what is and isn’t sustainable, we’re constantly chasing new innovations in areas we would never have considered previously and now sex is the next section of society where we’re gagging to see a sense of sustainability.
You might have stumbled across natural condoms, organic lubes and the infamous planet-friendly porn site ‘Fuck for Forest’ planting trees with the cost of its membership. It’s got the sex-positive environmentalists horny, but when it comes to sex toys Mathilde Mackowski founder of ohhcean is turning single-use into toys for SINGLES use…or couples depending what you’re into.
Her brand is turning ocean-bound plastic into waves of pleasure (hence the brand’s name), in the form of a Magic Wand, G-spot Vibrator and Body Vibrator, showing how the age-old ‘If it ain’t broke, don’t fix it’ phrase is the only thing that needs dumping alongside throwaway culture.
At just 36 Mathilde is making moves across the sex industry, putting her passion for playful pleasure and innovation into a pro-planet range to turn even Mother Nature on. Bringing the new climate-conscious brand to our clits, proved to be a long and complex process. “This is just the beginning, and we are so excited to have started the first wave with the launch of ohhcean®.”
Mackowski’s idea came about as her beach view was interrupted by plastic waste rolling over the waves. Being the co-owner of Sinful (Scandanavia’s largest online sex toy brand) her epiphany to turn her powerful stance in the sex industry into a ‘power to the planet’ approach saw ohhcean roll from the waves, right into our bedrooms.
Putting planet before plastic and partnering with Tide, a leader in upcycling and recycling ocean-bound plastic, the collaboration shows a step in the right direction for the industry, giving us a guilt-free conscious when it comes to our self-induced orgasms.