SD The God releases ‘Believe’

“SD The God”, commonly known as “SD”, is an independent vocalist based in New York City. He looks to bridge multiple gaps via his distinct take on afro-fusion. 

By taking ubiquitous sounds from many of his predecessors, SD looks to do many things, but above all inspire. SD marks his 2022 return with the authentic afro-pop gem ‘Believe’. The uplifting offering flaunts a sleek production, featuring eclectic percussion and soulful vocals that highlight the message of positivity and self-belief.

“Sometimes you gotta think the unimaginable…then chase it by any means. ‘Cause the only thing you got Is you, and your wildest dreams…” 

Born in London, UK, he hails from the DMV (Washington, DC) and has roots in his motherland of Freetown, Sierra Leone. In order to inspire, he draws his inspiration and desire to create cross-dimensional music from artists including but not limited to Davido, Hardy Caprio, Emmerson, and Aṣa. 

SD has an upbringing quite unlike many others. Born in London as a result of the displacement of his family during the Sierra Leonean Civil War, he grew up both in the United Kingdom and the United States. This cultural mix has not only influenced him but has also helped create his unique sound. 

He began exploring music at the early age of ten, performing in musicals and elementary choirs. This early start drove his passion for music, leading him to perform on some of the world’s biggest stages, including The Kennedy Center Honors and TNT’s Christmas in Washington alongside names such as Justin Bieber, Diana Ross, Janelle Monáe, and Jennifer Hudson. In all that he does, he remains humble, paying homage to his background and the cultures he derives his music from.

We’re excited to see SD go from strength to strength as he continues to share his personal and unique vision through more releases in 2022.

Photo Credit: Lexi Brown